 | O2 arena rebranded
Since 1 March 2008, the largest and most modern multi-purpose venue in the Czech Republic was named O2 arena, after Telefónica O2 Czech Republic, the new general and titular partner of the arena. Inside the arena and in the surroundings corporate graphics and logos were replaced and entirely new applications installed. Blue illumination is provided by 212 halogen lamps. |
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 | The new VOLVO XC70 will get you everywhere
To support the launch of its new model XC70, VOLVO took advantage of unconventional out-of-home media. Both over-sized cars were made of extruded polycarbonate boards. The first one was placed into the bridge structure, the second sign was installed close to Barrandov bridge, a location passed by 90000 drivers each day. |
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 | Different space within a minute
Brasserie Veduta dazzles with space and it‘s rich offer. The restaurant can seat up to 570 guests and owing to its variable nature it can become an ideal place for informal meetings and seminars. The colours and materials used for the furniture blend in harmony with the environment. On top of that, the furniture can be used to create partitions in the Brasserie in order to provide privacy for business meetings. With specially designed custom made roller blinds the brasserie can be divided into smaller rooms within a minute, providing friendly and private space for business meetings. |
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 | Rainbow ray awards 2008 - Two awards for ATELIER SPEKTRUM
Rainbow ray awards is a competition for signmaking producers from Czech republic and abroad. The aim of this competition is to support creativity and innovation in signmaking industry. ATELIER SPEKTRUM was awarded first prize for the best project in Outdoor Advertising category. The second prize was
a special jury award for innovation. |
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 | REVOLUTIONARY NEWS
DURST Rho 800 Presto
- the first of its kind in the Czech Republic |
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 | Creative Outdoor
At the beginning of 2008 the company Bigmedia prepared a very interesting presentation on the creative use of outdoor advertising boards. |
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 | NikeWomen showroom
No cementing, sanding, and that ever-present dust. Printed boards are mounted and joined onsite, thanks to a patented system, into a perfectly flat wall without any visible joins or seams. |
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 | BUSHMILLS – genuine oak
During the production of Bushmills only oak casks of the highest quality are used and the utmost care is given to their proper selection. |
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 | McLaren race car in Prague
The Johnnie Walker brand organised a unique opportunity to see an F1 Vodafone McLaren Mercedes race car for all admirers and fans of the most widely sold whisky in the world. |
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 | Designblok ‘07 supported by ATELIER SPEKTRUM
ATELIER SPEKTRUM had the chance to introduce itself in 3 different roles—as an official supplier of Designblok ‘07, as an exhibitor, and had an important share in designing and realizing the best installation of the Superstudio, Nike Studio. |
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 | NIKE Studio - Best Installation in Superstudio
In the Nike Studio which was a replica of a shoe box, visitors to Designblok ‘07 could inspect a unique exhibition covering 35 years of design, technology and development of running. The theme of the presentation was Nike – The Running Company. |
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 | ZOO in the center of Prague
For the summer campaign for the Prague zoo, ATELIER SPEKTRUM participated from the beginning of the entire project and installed 4 tram stops in downtown Prague. |
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 | Luxurious Vacation with 1 SMS
ATELIER SPEKTRUM in cooperation with Mark BBDO realized another non traditional installation this time for the GE Money Bank campaign. |
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 | ISO 9001
In the beginning of 2007 Atelier Spektrum got the certificate confirming that it introduced and is using the ISO 9001:2001 quality management system. |
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 | A fair exhibition in a little different way
As it became a regular occurrence, this year Atelier Spektrum introduced itself at the REKLAMA Polygraf exhibition by getting a little bit out of the rut of a common trade fair architecture. |
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 | Outdoor domino
The Telefonica O2 spring campaign with a key motif of dominoes has, of course, its outdoor part. Atelier Spektrum realized for chosen areas again many special applications. |
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 | O2 10 000 meters above the ground
Perhaps none of us could be surprised anymore by a company car in the company colors. But a plane? That is another story. Especially when the story is about the most successful plane of all time – Boeing 737. |
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 | Washing machine 500 kg, front loading.
The glass elevator in Palace Flora became one of the more unconventional media used in a campaign for the new SIEMENS washing mashine. |
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 | Employee Training
Atelier Spektrum got financial support from the Unified program document for Cíl 3 for project „ Employees Training /Education oriented to specialised side of their qualification.“ In the framework of that project, the employees of the Printing production, Logistics, and Finance and Administration departments will be trained. |
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 | 3D bottles for the FINLANDIA brand
ATELIER SPEKTRUM, cooperating with JCDecaux, ran this adapted CLV campaign for the FINLANDIA brand. The main aim was to have a bottle stand out from the printed motif to demonstrate its unique shape. |
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 | Elements tamed in CLP
With the cooperation of Leo Burnett this live CLV campaign was created for the Kooperativa insurance company. It involved a total of 6 citylight boxes operated by JCDecaux, which were selected specially for this installation. |
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 | O2 - animated FOR FREE
A unique project implemented within the pre-Christmas Telefonica O2 campaign is a series of 15 animated CLPs. As in the TV spot, the headline ZDARMA (FOR FREE) is gradually inscribed onto a blue background and permits the key message of the entire campaign to materialise. |
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 | Kodak NexPress 2500
Use the advanteges of this technology and communicate efficiently with your clients and potential customers. Now you can print all your documents in offset-like quality with all the advanteges of digital printing - flexibile and fast reaction to changing custommer preferences, precize focusing on smaller target groups, better communication and relationship management with your loyal customers and last but not least lower warehouse, logistics and paper costs. |
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 | The New Super-Wide Format Printer in ATELIER SPEKTRUM
HP Scitex XL1500 - high speed super-wide format digital printing system became a new member of ATELIER SPEKTRUM digital printer family.
Maximal media width 5m, resolution up to 370 x 740dpi, 8 color proces and solvent based inks with up to 2 years UV satability.
This is a brief characteristics of the new technology, which will increase production capacity of ATELIERu SPEKTRUM by almost 3000 sqm / day. |
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 | Launch of the O2 brand on the Czech market
On September 1st Telefonica O2 began using the uniform name of O2 for its communication together with the logo of the parent company Telefónica. This date also marked the definitive end of the Český Telecom and Eurotel brands. And so it was that the first integrated telecommunication company was launched on the Czech market, offering its customers a comprehensive solution for all their communication needs. |
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 | MAKE YOURSELF COMFORTABLE IN ONE OF 200 TAXI CABS
Škoda Auto has decided to use a fleet of 200 taxis at Prague Ruzyně Airport as part of its “Make yourself comfortable” campaign. ATELIER SPEKTRUM was given the opportunity to handle this campaign, which involves three different characters taking advantage of the exceptional comfort of the back seat of the car. |
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 | THE LIGHTEST, THE SOFTEST, THE MOST DURABLE
These are the properties characterizing the new running shoe NIKE AIR MAX 360. The unique technology, which dampens the impact when running using an air cushion, became an inspiration for an original out-of-home campaign. |
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 | Be gone with all scaffolding
Is it possible to cover up the unsightly scaffolding around monuments during their renovation and do it so that it is almost invisible? And furthermore use the area for commercial purposes thus getting enough resources for financing it all? Of course! |
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 | FANTA GRAPES – a refreshing surprise
Try the surprising new taste of Fanta Grapes – that was the “headline” when the new Fanta taste was introduced onto the Hungarian market. |
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 | POS for NESPRESSO – with the wind in your sails
“Le CUBE” – an exclusive device for making the best coffee arose on the basis of a partnership between the brands Nespresso and the Allinghi team, who will defend the American Cup trophy next year. To support the sales of this device, which is to be sold on the Swiss, German, Austrian, Spanish, Portuguese and also Russian markets, several types of luxurious POS milieus were designed. |
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 | OUTDOOR ADVERTISING – AN EFFECTIVE ELECTION CAMPAIGN WEAPON
Atelier Spektrum realised a large part of the election campaign for the Civil Democratic Party, which took place over several stages and covered a wide spectrum of outdoor media from billboards, to megaboards on buildings to illuminated bigboards. |
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 | HP Designjet 9000s at Atelier Spektrum
The first installation of the new HP technology in the Czech Republic – the HP Designjet 9000s at Atelier Spektrum. |
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Behind the striking title “Prásk Bum Plesk” (Crack, Bang, Boom) is the January campaign... |
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 | 22 000 names for Škoda auto
In 1905 Václav Laurin and Václav Klement produced their first car and thus last year the company Škoda Auto... |
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For some a novelty or an advertising medium for occasional events. However, for C&A its car fleet... |
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 | We have stopped time in the metro
Part of Eurotel’s pre-Christmas campaign, as is now traditional, was using unusual forms... |
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 | A CLASSIC MEDIA, AN INNOVATIVE APPROACH
The main motive to the NIKE ACG campaign is sportspeople that leave traces of light behind them... |
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 | ATELIER SPEKTRUM HELPS THE NAŠE DÍTĚ FOUNDATION
Behind the title: You Shouldn’t Hurt Children – STOP child violence! is a campaign... |
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 | FORGET ABOUT YOUR STRESS
NIKE has decided to revive its holiday campaign and has prepared a number of surprises for the passengers of public transportation in Prague.... |
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 | ATELIER SPEKTRUM FOR THE PRAGUE ZOO
Anyone who remembers the Prague Zoo from 20-25 years ago will be very surprised to see its current form. From this time and especially after 1997, from the time that PhDr. Petr Fejk became the new director, it has changed beyond recognition. There
are certainly more animals and also more pavilions and expositions ... |
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 | GAMBRINUS - BIGBOARD WITH A KICK
The Billboard space with a weight of several tons, can be tilted, turned or cut. This can be done without a chain-saw or without destroying the board. All that is needed is a good idea and a simple construction, as shown in this series realized for Gambrinus. |
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 | EUROTEL IS HANDING OUT PRESENTE AGAIN
Christmas in the middle of summer?...but of course, the summer campaign of Eurotel "Calling free for the entire year" can be seen in the signs of the exceptional outdoor campaign which was recently carried out and Atelier Spektrum was a part of it again. |
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 | TWO MAIN PRIZES IN PRESTIGIOUS RAINBOW RAY COMPETITION GO TO ATELIER SPEKTRUM
The same as last year, Atelier Spektrum participated in the Rainbow Ray competition, which rewards innovative, non-traditional and exceptional signmaking projects. The competition results were announced at the Duplex club in Prague at a ceremony attended by more than eight hundred guests. |
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 | SPEKTRUM CINEMA AT ADVERTISING 2005 FAIR
In contrast to last year, when Atelier Spektrum presented a “scaled down” version of its largest outdoor project in the Czech Republic for Allianz at the Advertising Fair, this year’s exhibition stand was designed to look like an old cinema. Visitors could enjoy themselves, relax, have a big box of popcorn and also see some of the interesting and exceptional projects Atelier Spektrum has realised in the last year. |
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 | EXHIBITION AND FAIR STANDS WITHOUT HEADACHE PILLS
Atelier Spektrum\'s clients include leading pharmaceutical companies and groups. One of the last projects was, for example, to make printouts and 3D objects for an IVAX fair stand. The walls of the interactive part of the stand were made of mesh. Huge boxes for medicines were made from PVC boards; printouts on adhesive foil and cutout plotter graphics were used for the medicine \'boxes\'. |
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 | WINDOW GRAPHICS MORE AND MORE POPULAR
Window graphics - a new idea whose attributes have enabled it to rapidly gain popularity among outdoor advertising media... |
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 | NIKE DANCE CONVENTION
The NIKE DANCE CONVENTION got the whole T-Mobile arena in Prague dancing on 16 April 2005. Thanks to the fantastic atmosphere and great performances, it really deserved the moniker "once in a lifetime". Sofia Boutella, a phenomenal Nike dancer, provided wonderful inspiration; she was an honoured guest at the whole event and showed samples of her skills. |
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 | HAVANA CLUB GRAND PRIX 2005
Even though means of transport are turned into advertising media more and more frequently, thanks to digital printing technology, you don�t meet beauties like this 1959 Buick LeSabre Convertible on the roads that often. |
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 | Coca-Cola light by KENZO
Coca-Cola light by KENZO - the French branch of Atelier Spektrum installed fleet graphics for 100 SMART passenger cars |
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 | ACG NIKE - Wenceslas Sq. 18, Prague 1 - The lowest-altitude mountain resort in the world
The shortest trip from Prague to a mountain resort? Any customer opening the door of the NIKE store in Prague at the end of the last year would find himself in the snow-covered peaks of the Rocky Mountains among snowboard professionals in Park City, or on the ski slope with Aleš Valenta in Alps; naturally, wearing the complete ski kit by ACG NIKE. |
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 | Outdoor need not be boring
The Christmas season advertising campaign of the Eurotel cell-phone operator, depicting presents falling from the sky, had its outdoor section executed by Atelier Spektrum. Boxes with ribbons, which appeared in Christmas season TV commercials, were selected as the main 3D element used for the outdoor campaign, and as a result addressed car drivers, public transport passengers, shoppers and pedestrians alike. |
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REPORT ON SUCCESSFUL RELOCATION TO OUR NEW BUILDING |
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 | ATELIER SPEKTRUM HAS MOVED TO A NEW ADDRESS
On 22 December 2004 Atelier Spektrum moved to a new facility with a total floor area of 7,000 m2 and considerably extended its production capacity. |
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